Competitive Marketing Strategies

Duration: 30.0

Establishing a successful team involves ensuring that team members can communicate with you and with one another and that they will work as a team rather than as individuals. Clear channels of communication are required for both on-site and virtual teams. In this course, you'll learn techniques for encouraging effective communication and overcoming communication problems. You'll also learn strategies for encouraging team collaboration. Finally, you'll learn about tools and technologies that are commonly used for virtual team communication and key considerations for establishing virtual communication guidelines.

• match characteristics of healthy team communication with examples
• recognize strategies for overcoming the team communication issues of overcriticism and groupthink
• recall strategies for dealing with interrupters and noncontributors
• identify examples of strategies for fostering collaboration through team-oriented assignments
• recognize strategies for using team-oriented messages to foster collaboration in action
• classify examples of virtual team technologies as being for communication or conferencing
• identify key areas for consideration when setting guidelines for virtual teams
• recognize techniques for improving team collaboration through communication

Duration: 22.0

When developing competitive marketing strategies, one of the most important steps is carrying out effective research and analysis. You need to assess your organizational capabilities as well as your marketing activities. This course describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. It explains the types of questions you may need to ask about your organizational resources and capabilities. And it describes areas to consider when doing a marketing audit and looking at innovation activities.

• recognize the purpose of competitive marketing strategies
• categorize examples of resources and competencies important for creating and maintaining competitive advantage
• recognize the steps in identifying important organizational capabilities
• identify areas of focus when analyzing your organization's marketing strategy and structure
• recognize aspects to examine when analyzing your organization's systems, productivity, and marketing mix
• identify examples of what you should consider when conducting an innovation audit