Business Communication Certificate Program

The Power of Self-Awareness and the Importance of Perception

Understanding yourself, your audiences and the power of perception

Identifying your communication style and its impact 

Identify others’ types and how style differences impact communication

Using style knowledge to identify flexing strategies

The 3 Vs of Communication – Vocal, Verbal, Visual

Understanding how each of the 3 Vs affects perception

Demonstrating how non-verbal behavior affects perception

Applying communication planning to each of the 3 Vs

Effective Listening and Building Rapport 

Authentic Communication and Influence

Linking authentic communication with style awareness and effective influencing skills

Flexing your style to influence others

Demonstrating authentic communication to influence another by incorporating style flexing and the 3Vs

Creating Impactful Messages for All Communication Methods

Practicing a conversation using the 5 Key Skills worksheet

Customizing messages to your audiences and communication modality

Storytelling: A Powerful Influencing Tool

Using storytelling to improve rapport and influence

Identifying stories and utilizing the principles of effective storytelling

Developing and telling an “I Know What You’re Thinking” story

Improving your ability to connect with and influence others through storytelling

 Business Writing

Writing to influence others

Organizing your writing to accomplish your purpose

Using visuals to enhance reader understanding

Practicing effective writing

Applying an editing process to improve your final product

 Presentation Skills

Identifying critical elements of exceptional presentations

Describing the types of presentations and different modalities

Fostering audience engagement during different types of presentations

Applying best-in-class techniques for managing presentation anxiety

Communication Behaviors – Capstone

Exhibiting confidence and competence in applying skills and techniques of effective business communication

Cancellation:

Transfer, Cancellation and Refund Policy. For Classroom, Live Online and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks’ notice, or fail to attend, you will be liable for the entire program fee. Programs included in AMA OnDemand offerings are not eligible for substitution, transfer, cancellation, return or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can. Please call us if you have any questions