Marketing Essentials Part 2

Duration: 6.0

Trade shows are great opportunities for salespeople. This Business Impact examines the importance of preparing for shows ahead of time.

Duration: 21.0

Public Relations has always been a balance of persuasion, information, and communication - but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern PR professionals engage more with their audience and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research methods, how to create and maintain relationships with your influencers, and how to react when things go wrong. You'll also learn how to build and monitor a successful PR campaign.

• recognize modern research methods for finding out what your audience wants and needs
• identify the characteristics of a successful PR plan
• recognize the qualities of effective modern influencers
• recognize how to build relationships with your Influencers
• recognize how to handle a PR crisis effectively
• recognize how to measure and monitor the success of a PR campaign

Duration: 22.0

The art of sales prospecting is an essential skill for sales professionals, even with all the technology and tools available today. Successful sales professionals recognize that prospecting is the key that unlocks the door to a winning sales process. This course will help you adopt a proper prospecting mindset and be able to leverage tools that will allow you to create a high quality list of prospects. You'll also learn how to prepare a value proposition and get ready to respond appropriately to prospects when you meet them face-to-face.

• identify tools and resources used for sales prospecting
• recognize how to use interpersonal methods for sales prospecting
• approach prospecting with a proper mindset by knowing the facts
• recognize strategies for uncovering ideal prospects
• respond appropriately when faced with a particular prospect mindset
• recognize the types of statements to prepare when getting ready to convey your value proposition to a prospect

Duration: 28.0

Anything potential customers can learn about your brand online should be the focus of your reputation management efforts. In this course, you'll learn about building and maintaining an online PR strategy and weathering social media storms.

• recognize the four major trends of the digital revolution
• recognize how to intensify your connection with consumers
• recognize the scope and potential of online PR
• recognize how to generate traffic for your organization's blog
• recall uses of social communities in an online PR strategy
• respond appropriately to a media crisis
• use strategies for managing reputation through content marketing and online PR

Duration: 6.0

Though a strong web presence is seen as vital in the success of most businesses, it is equally important that products be shaped to fit the medium and meet the needs of custom-conscious consumers.